Elio Fiorucci

Authors:   5 of 15

Prototypes:  Prototype EF  

Opened his famous store in Galleria Passarella in Milan in 1967.
His fashion in movement, in progress, constantly in search of new materials, fulfilled the needs of young people also thanks “to his autonomous and all-around image that refuses to be bound by geographical boundaries and any or any tag that would categorize him as having one kind of genre”.
In the 80’s many different personalized marketing strategies epitomized the Fiorucci brand as a synonym for creativity in image communication.

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