Purpose of the competition

The competition aims at rewarding innovative graphic designs that will lead to the production of a new ceramic collection consistent with the values of the brand DesignTaleStudio by Refin.


The competition is free and international, and is open to Architecture and Design Professionals.

The Prize

The winning project will be produced and launched on the market by Ceramiche Refin with the DesignTaleStudio trademark, during Cersaie trade fair which will take place in Bologna in September 2014.

Ceramiche Refin will pay the winner a royalty rate of 2% of collection's sale revenues until it reaches 1 million Euros, and 1% of the revenues generated after the first million.

The company will be responsible for and will bear the costs of the following activities:

  • Prototyping and subsequent production of the designed collection.
  • Advertising and promotional activities that Refin will consider suitable for launching the collection on the market.

The 2nd and 3rd place winners will receive a plaque as recognition for their placement and will participate in Refin's communication and promotional activities as deemed appropriate by the company.

Rules of participation and deadlines

The candidates must send their application between the 1st of February and the 30th of April 2014 filling in the application form on the competition's web page and uploading the required documents.

From all the applications submitted no later than 20 March 2014, a Ceramiche Refin Internal Commission, at its discretion, will select a few projects to be showcased during the Fuorisalone in Milan from the 8th to the 13th of April 2014.

By the 5th of May 2014, Refin will select a maximum number of 25 candidates who will advance to the final stage of the competition. The 25 projects from the finalists will be on display from May to October 2014 in the company showroom at the headquarters of Refin Ceramiche Spa, where journalists and customers of the company shall have an opportunity to see them.

By the 5th of June 2014, the jury will select the top 3 projects and choose the winner.
The names of winners will be publicly announced in September 2014.

Download official rules


Jury & selection criteria

The winners will be chosen by a jury of leading figures in the world of design and architecture, journalists, and representatives of the company chaired by the architects Alessandro and Francesco Mendini. The selections will be made according to the following criteria:

  • Originality
  • Innovation
  • Potential for commercial success
  • Understanding of the principles and values promoted by the DesignTaleStudio brand
  • Feasibility of the project in technical and production terms