DesignTaleStudio: ceramic 100% Made in Italy
Tuesday 20 January 2009
You may have noticed that for some time now on our catalogues, packaging and on all promotional material DTS use, the stamp “100% Made in Italy” appears. This is not simply yet another “style gimmick” from any common-or-garden Italian company: more rather, it is a lifestyle statement. We will explain why.
Refin Ceramiche, the parent company of DesignTaleStudio, was one of the first companies to sign up to the Ethical Code of Confindustria Ceramica, which commits a company to declare clearly and unequivocally the geographical origin of its products. In an industry that is becoming increasingly characterised by the phrase “Designed in Italy” (but, be careful “Made” in another part of the world, such as China, for example), the fact that a company of the calibre of Refin should keep production within the confines of Italy clearly represents a plus, and a guarantee of quality as well as social responsibility towards the end user.
But Refin and DesignTaleStudio go beyond the simplified geographical limitation. Quoting from the certificates which always guarantee the authenticity of the “100% Made in Italy” symbol, there is an ethical standard which is reflected throughout production:
- guaranteed and certified quality of the products and working practices;
- innovation in both products and processes designed to meet the increasing demands of the end user;
- social responsibility towards staff and all stakeholders Refin have contact with;
- respecting the environment by managing the company in a way geared towards the constant goal of sustainable development”.








