An event organized by Laura Villani, here is the logo for Trascreativity, the DesignTaleStudio event for this year’s Fuorisalone. It is in keeping with Design On Stage, last year’s event, but including a touch of transgression.

Trascreativity is the name of DesignTaleStudio art installation on the occasion of Fuorisalone 2008, which will take place in the square opposite the Triennale exhibition in Milan, from 16 to 21 April. Trascreativity is the union between “transgression” and “creativity”, two key concepts that will be delved into by the designers and architects invited. During our brainstorming, we took the following notes.

I am not an art critic, but I have the clear sensation that the concepts of creativity and transgression started to merge only over the previous century. That is to say, not before the Dada, cubism, futurism, conceptual art. Only starting from that moment, transgression began to become a code.

Transgression in the language, transgression against shared values and schemes, transgression in the lifestyle. Deliberate transgression as a reaction to the status quo, but also spontaneous transgression, an instinctive and surprisingly natural event.

Transgression that is sometimes the be all and end all, a superficial mask to easily attract visibility to talentless works of art. But also innovation, the statement of something never-before-seen, revolution. Creation in an almost divine sense.

Transgression is not implicit creativity. It is just one of its facets, perhaps the most powerful, complicated and controversial. 
Actually, I have had second thoughts. Transgression is not the centre of creativity, it is its end yet its purpose.

In March, architects and designers reach fever pitch: the count-down to the Salone del Mobile exhibition in Milan starts, probably the most important event of our sector, world-wide. The anticipation is focused on the events and ephemeral settings of the Fuorisalone, in the Tortona district and of the Triennale. Last year, we created Design On Stage, a “design lounge” designed by Laura Villani opposite the Triennale, with the participation of many guests, such as Elio Fiorucci, Michele De Lucchi, Karim Rashid, Satyendra Pakhalé and Sandra Bermudez, each one the designer of a ceramic slab prototype for DTS.

And this year? We will be there again, don’t worry. Would you like some “teasers”? We will be once again in the square opposite the Triennale with a new setting by Laura Villani, with Claudio Porcarelli‘s photographic set and an intriguing theme: creativity as transgression. Among the protagonists, we will have a legend of the Italian design and two international fashion-designers…..all of them famous “transgressors”.

Keep an eye on the blog, we will reveal more in the next few days…