Last Friday the traditional pre-Cersaie meeting, which saw the participation of the entire sales force, took place. It was the perfect occasion to go over the company’s current position, to recap the marketing and communication strategies and, above all, to give the agents a preview of all the new products that will be launched during the trade-fair.

There was great excitement about Refin’s and DesignTaleStudio’s new products. Introduced as the equivalent of Ferrari for Fiat, DesignTaleStudio is confirming its role of fore-runner and innovator, also according to our sales force on the field, and is acting as the ideal foil for some cutting-edge projects, specifically in the bar and restaurant sector. Thanks to its new product ranges always on the quest for large size formats and aesthetic innovation, DesignTaleStudio ceramics also address the residential architecture featuring, without compromise, a modern and refined design.

Another hot topic discussed during the meeting was that of the “Made in Italy” identity. Refin and DesignTaleStudio will continue to be “100% Made In Italy”, therefore a long-term guarantee of quality and reliability. And, again, according to our sales staff, in such cases, the market seems to appreciate our decision.

We will have the opportunity to go into greater depth on these topics in subsequent posts; as for our new products…come and visit us at our stand at Cersaie in Pavillon 36 (B32 C 37) and you will see!

Once again, on the occasion of the forthcoming Cersaie, DesignTaleStudio has programmed an event in which ceramic, art and design blend in a mutual creative language. A travelling “fuorisalone” during which some of the most important art galleries in Bologna will showcase the slabs designed by Elio Fiorucci, Karim Rashid, Michele De Lucchi, Peter Halley, Lucio Dalla and Sandra Bermudez for DesignTaleStudio: a great tour in the heart of the city on the quest for design. In essence, the “Grand Design Tour”.

Six galleries are involved in the event: Otto Gallery, Galleria d’Arte Maggiore G.A.M, Trimarchi Arte Moderna, Galleria Forni, L’Ariete Artecontemporanea, Galleria Stefano Forni. “Director” of the event, as last Spring for Design On Stage, is the architect Laura Villani; the initiative is supported by Ascom and the Associazione Gallerie, Bologna. The grand opening will take place at 3, Piazza Maggiore, on October 3, 2007 at 5,30 p.m. with a special surprise guest.

We on the blog will play our part in the event by letting you know in advance about the details of the initiatives, the art galleries and letting you in on some sneak previews; of course, we will be “in tour” too, ready with microphone and camera to capture the crucial moments of this three-day event, which already is promising to be really unique. Meanwhile, if you wish to receive an invitation and to have a front row seat, you can do so, as usual, in the Contribute section.

The Grand Design Tour is waiting to take you away… come on, climb aboard.