Last summer, during the first production of R+Evolution ceramic collection, we filmed some of the manufacturing processes in our laboratory. We condensed the entire production process into a short, one and a half minute video: Karim’s designs, colours, glazes and firing.

It is almost time and tomorrow the shutters come up at Cersaie 2008, the most important ceramic trade-fair in the world. The spacious DesignTaleStudio and Refin stand catches the eye in hall 36, an open and strikingly colourful stand displaying the new collections of the R+Evolution series by Karim Rashid (who, not by chance, is also the designer of the stand).

Tomorrow, we will publish some images of the stand. As a teaser, enjoy the slideshow showing the countless possible combinations of decors and cladding available in R+Evolution.

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This short video is just a preview of a documentary film on DesignTaleStudio we are currently working on, a trip through the techniques and creativity of our ceramic art masters. Watching, yet again, the creation of a Parete Gold in the video has been a very emotional experience we immediately felt the need to share with you: never mind if the images on this clip are still “raw and crude”.

The filming has been carried out in our laboratory in Salvaterra and it shows our team at work with gold, clay and other powders to transform a porcelain stoneware slab in a real work of art: unique, irreproducible and authentic, in the wake of the great Italian ceramic tradition.

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Here is another preview of DesignTaleStudio documentary video we are currently working on. Our cameras have entered Ceramiche Refin laboratory to see our technicians at work during the creation of the Pareti d’Autore.