Trascreativity kicked off in style yesterday, with a meeting with Elio Fiorucci and Vito. The many people present were able to take part, in an intimate and refined space, in a relaxed and entertaining chat between the designer and the comedian, on the topic of innovation, style and modern life.

As we already know, Fiorucci, is an incurable optimist: thanks to progress and technology, today we live a better life, our thoughts turn to communication, to medicine and transportation. In design and in fashion, this vogue, which is inescapable, usually translates into greater choice at more convenient prices. Large furniture and clothing stores mean that design and good taste is affordable, and thanks to this every increasing choice, there is never the risk of excessive standardization. Vito emphasised these points with his sense of humour, for example, reminding everyone of the time when summer collections had not yet discovered synthetic fibres, and bathers would come out of the sea with a swimming costume weighed down with water and which would take ages to dry.

If you want to have a taster of the day, you can do so by clicking here to see the report by Ultrafragola, who will be with us every day during the event; this year, we will put all our videos on the site starting from next week (along with a small surprise…)

Today, the meeting with Alessandro Mendini and Vivienne Westwood ( click here to take part).

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Extra guest scheduled for Friday 18 April 2008

We have added famous celebrities to our calendar for Friday : Our doors will open at 12.00 with  Yamaha Fest guests at Design On Stage.
A significant location for the prologue of the new Yamaha Fest: passion, challenge, innovation, irreverence and FAMOUS GUESTS: Valentino Rossi and the Yamaha team riders. The event goes on with a meeting at 7p.m. with the famous designer Karim Rashid

Register to be part of the event

Thanks to: Laura Villani, organizer of Elio Fiorucci’ s Love Makes Life Magic and Design On Stage 
Triennale di Milano, Viale Alemagna Emilio, 6 - 20121 Milano

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Here we are. Today, at 5 p.m., Design On Stage 2008, “Trascreativity” starts in the square opposite the Triennale in Milan. Surely, one of the most captivating events of the Fuorisalone 2008. Today’s guest will be Elio Fiorucci, whose “lips” is one of the most fascinating Prototypes d’Autore included in our first series. If you haven’t requested your free invitation yet, you are still in time to do so.

Our stand is nearly ready: for those who haven’t had the chance to visit the Triennale in the last few hours, below are some renderings of the architect Laura Villani, planner and organizer of the event.

The appointment today is at 5 p.m., Wednesday 16. As last year, we will follow the Trascreativity event in real time with photos, videos, comments together with our prestigious media-partners, Radiomontecarlo, with live radio broadcasts of the interviews with the guests, and Ultrafragola, the web TV dedicated to design.

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In the previous posts, we revealed the “new” guests of Design On Stage Trascreativity for this year: Alessandro Mendini, Vivienne Westwood, Mario Bellini and Krizia. With them, we will see two protagonists of the 2007 edition return: Elio Fiorucci and Karim Rashid. Moreover, Claudio Porcarelli will be present, also this year, as official photographer of the event.

Elio Fiorucci is an aficionado of DesignTaleStudio events, in fact he took part to Design On Stage 2007 and to Grand Design Tour last autumn in Bologna. As last year, Fiorucci will be present at the inauguration on Wednesday 16.

As you can see in the video, last year Karim Rashid had a mind-blowing effect on our event at the Triennale, and w e expect the same from him again this year. Rashid will be present on Friday 18 at 7.00 p.m.

Also this year, Claudio Porcarelli, the photographer of the celebrities par excellence, will organize his photographic set inside our space for Design On Stage, in which he will immortalize the guests and the audience with his renowned ability for portraying photographs as art. Have a look at his interview from last year, with a small backstage of Sandra Bermudez’s session.

It is still possible to request a free invitation to Trascreativity, which allows you to take part in the events with Fiorucci, Rashid as well as other guests.

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On Sunday April 20, Trascreativity at the Triennale in Milan will see the presence of Krizia (Mariuccia Mandelli), one of the most famous names of Italian fashion. After Elio Fiorucci ( a guest at the 2007 edition and returning this year on the opening day on Wednesday) and Vivienne Westwood, another famous fashion designer who created a ceramic slab for DesignTaleStudio. Below are details of her original drawing: believe us, the transgressive effect is assured!

To see the ceramic slab and to meet Krizia on April 20, you can request your free invitation.

At the end of her first ever catwalk show, staged at the Palazzo Pitti, Mariuccia Mandelli, Krizia (a name borrowed from Plato’s dialogue on feminine vanity) distinguished herself by winning the Fashion Critic’s Award. Her fashion is based on research, creativity, project and design, founded on a neat geometry but also rich in references and precious details. Every single fashion collection by Krizia has an animal as a lucky charm, with an increasing aggressiveness and a sort of jungle which has now become a ritual: Krizia’s zoo. Her fashion is also influenced by modern and contemporary art, a constant search for new materials as well as her famous plissé. Krizia, whose endorsements range from perfume to wine, has flagship stores all over the world as well as many franchise boutiques. In Japan alone there are 202 Krizia boutiques and 600 points of sale. Bestowed the honour “Commendatore della Repubblica Italiana”, she has been awarded with international prizes and dedicated exhibitions in the most renowned museums in the world, such as the Musée des Arts et de la Mode, Paris; the Guggenheim Museum, New York; the Museum of Contemporary Art, Tokyo. Mariuccia Mandelli supported the rebuilding of the La Fenice theatre in Venice and the Tourné del Piccolo Teatro in the USA for the Olympics in Los Angeles, since 1985 Spazio Krizia has hosted a series of cultural events with writers, artists, designers, musicians such as Doris Lessing and Ingo Maurer in attendance.

Recently Krizia have introduced the new autumn-winter 2008-09 collection, caracterized by wiggly shapes sinuose and big volums. They have spoken among others Blogosfere Style & Fashion and LuxGallery.

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