Zoe Lukas pics and profile on Flick.com.

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Original design of architect Paolo Cermasi for the project Refin Studio.

Original design of architect Paolo Cermasi for the project Refin Studio.

Original design of architect Paolo Cermasi for the project Refin Studio.

Original design of architect Paolo Cermasi for the project Refin Studio.

González-Alba pics and profile on Flickr.com.

To mark the Blog Action Day 2009, which is focussing on the theme of climate change and Global Warming, it only seems right for us to say a few words on the environmental issues associated with the ceramic production.

In recent years, the parent company of DesignTaleStudio, Refin Ceramiche, has focused on environmental issues. From the Eco-Leader and Stone-Leader collections, whose production process complies with the stringent LEED rating system, to important initiatives with architects, such as “The Sustainable Project”. A stance perfectly summarised in our mini-website We Care, on-line since last spring.

It is also important to underline that DesignTaleStudio, with its craftsmanship vocation, is intrinsically linked to the environmental issues , as can be seen, for instance, in the reduction of emissions and the impact of transport. We believe the only answer in these difficult times , is creativity: keeping only the good part of the industrial model, that is to say, that associated with design and quality, trying, at the same time, to find original solutions, a new “canvas” where environmental concern is indeed a burden but is, and above all, a creative push.

Suffice to say just think of the different forms of recycled art, or in the field of ceramics, the artist Sarah Cihat and her “Rehabilitated Dishware Collection” of second-hand plates, which she re-paints and re-fires. The theme of recycling, a fundamental issue if we are to have an impact on climate change, becomes crucial in the aesthetics which “remixes” the old to create the new.

Cersaie has come to an end and it is time for us to unveil the other great new event for autumn 2009. We will soon open Refin Studio, our first official flagship store in Milan, at 68 Foro Bonaparte.

An exclusive space, which can only be visited by invitation was conceived and thought as a venue to organise meetings and encounters with architects and designers. It is also a space where DesignTaleStudio ceramics will have pride of place .

Below you will find a sketch of the project, done by a friend of ours, architect Paolo Cermasi.

Here are some other photos of our stand at Cersaie 2009 which was designed by Michele De Lucchi exclusively for Refin Ceramiche / DesignTaleStudio. After having dealt with the a-temporality of ceramic and with its naturalness, manifested in the design set “From earth to the Earth”, De Lucchi has now focused his attention on the technological innovations of Refin Ceramiche, underlining how, thanks to the technologies of transformation and project-planning interpretation within the space, ceramic can also be used to take advantage of its lack of weight.

Altre foto sull’account Flickr di DesignTaleStudio.

Here are some photos of our stand, designed by Michele De Lucchi for Refin Ceramiche, at Cersaie 2009. Specifically, we have chosen to publish an overview of the stand and a detail of the corner where the ceramics designed by De Lucchi is displayed, that is to say, the most important new collection released by DesignTaleStudio to mark the trade-fair.