Massimiliamo Adami puts his name to the Terraviva project for DesignTaleStudio
Massimiliamo Adami puts his name to the Terraviva project: a new step in the company’s constant path of experimentation and ceramic research.
Terraviva is a return to the basic element of the tile itself, earth, to which man is indissolubly linked by a natural relationship that the designer tries to restore: the idea of residential floor is combined to that of “terrestrial floor” and cracks, often considered a defect, become a sign of nature and the distinctive trait of the collection.
The crack is reappraised for its symbolic meaning: crack as the sign of the passage of time from which no material can escape.
