During his appearance at Design On Stage Trascreativity, Alessandro Mendini dedicated much of his discussion to the creativity and innovation of languages. In particular, in this section of the speech, he is talking about transgression, the “fil rouge” of the Trascreativity event, noticing that, to be interesting, a project must “create a nuisance” somehow.

We start publishing the videos of the Trascreativity event with an extract from the first day, in which Elio Fiorucci answers a question posed by the audience, on the risk of homologation associated with department stores selling designer furniture. Fiorucci believes that the Ikea-model must be seen in a positive way because it increases choice and also makes style affordable for the less wealthy.

Footnote: have you noticed anything new? This is the first video published on the brand-new channel YouTube for DesignTaleStudio. We will use this as the archive for all our videos, make a note of the direct address: 
 http://www.youtube.com/designtalestudio.

While you wait for our offering of the chat, you can enjoy the meeting on Ultrafragola.

The meeting with Bellini coincided with the party for Ultrafragola web TV and included other important guests: the showman Andrea Pezzi, the journalist Roberto D’Agostino and, last minute surprise, the designer Fabio Novembre. The result was a discussion, sometimes frivolous, sometimes irreverent, on various “hot” topics such as the democratization of design, women and creativity and the role of the city of Milan. Here are some photos of the meeting, of the audience and of backstage (which also saw the presence of Elio Fiorucci and Laura Villani).

See you later this afternoon for the last meeting with Krizia.

During the morning, we had the pleasure of hosting Yamaha for the official presentation of the eleventh Yamaha Fest, scheduled for this summer in Cattolica, which will also see a retrospective exhibition on Elio Fiorucci, entitled “Love makes life magic” organized by Laura Villani. Fiorucci and Villani opened the press conference, then they handed the microphone over to Yamaha senior managers and representatives from the public authorities.

The rain and the traffic made the meeting with Karim Rashid - scheduled for the afternoon -impossible. He was stuck in tailbacks for more than one hour and, after numerous phone calls, at 7.30 pm, we gave up. This morning the sun is shining, we hope that today’s meeting with Mario Bellini, Roberto D’Agostino and Andrea Pezzi will be held in better weather conditions.

The second day at the Triennale, and the second famous guest. Despite the miserable weather, a large crowd were present and were enthralled by the conversation between Alessandro Mendini and Laura Villani on design, innovation and transgression. The main focus of the discussion, “the old dressed as new”, which Mendini affirmed he had seen often during his walk around this year’s Fuorisalone. For more details, and in anticipation of our videos of the event being put on line next week, take a look at the news item by Ultrafragola.

The porcelain stoneware slab designed by Mendini for DesignTaleStudio can be duly listed among his own research on colour, and, in light of this, he spoke about his recent collaboration with Peter Halley, who worked on a project with DesignTaleStudio last year.

The second guest expected today was Vivienne Westwood, but, unfortunately, she was unable to attend due to an unexpected appointment. But, in keeping with the finest traditions of Design On Stage, we had an ace up our sleeves: Elio Fiorucci, who came to visit us and was happy to stop and volunteer and “paint a picture” of the English fashion icon, including a few anecdotes on their friendship and professional relationship, which has been characterised by numerous collaborations in the past.

Here is the Westwood project for DesignTaleStudio:a composition of six 60×120 cm ceramic slabs, with silk-screen printed designs portraying a contrast between classic lines and punk graffiti.

Trascreativity kicked off in style yesterday, with a meeting with Elio Fiorucci and Vito. The many people present were able to take part, in an intimate and refined space, in a relaxed and entertaining chat between the designer and the comedian, on the topic of innovation, style and modern life.

As we already know, Fiorucci, is an incurable optimist: thanks to progress and technology, today we live a better life, our thoughts turn to communication, to medicine and transportation. In design and in fashion, this vogue, which is inescapable, usually translates into greater choice at more convenient prices. Large furniture and clothing stores mean that design and good taste is affordable, and thanks to this every increasing choice, there is never the risk of excessive standardization. Vito emphasised these points with his sense of humour, for example, reminding everyone of the time when summer collections had not yet discovered synthetic fibres, and bathers would come out of the sea with a swimming costume weighed down with water and which would take ages to dry.

If you want to have a taster of the day, you can do so by clicking here to see the report by Ultrafragola, who will be with us every day during the event; this year, we will put all our videos on the site starting from next week (along with a small surprise…)

Today, the meeting with Alessandro Mendini and Vivienne Westwood ( click here to take part).

We have added famous celebrities to our calendar for Friday : Our doors will open at 12.00 with  Yamaha Fest guests at Design On Stage.
A significant location for the prologue of the new Yamaha Fest: passion, challenge, innovation, irreverence and FAMOUS GUESTS: Valentino Rossi and the Yamaha team riders. The event goes on with a meeting at 7p.m. with the famous designer Karim Rashid

Register to be part of the event

Thanks to: Laura Villani, organizer of Elio Fiorucci’ s Love Makes Life Magic and Design On Stage 
Triennale di Milano, Viale Alemagna Emilio, 6 - 20121 Milano

Our stand is nearly ready: for those who haven’t had the chance to visit the Triennale in the last few hours, below are some renderings of the architect Laura Villani, planner and organizer of the event.

The appointment today is at 5 p.m., Wednesday 16. As last year, we will follow the Trascreativity event in real time with photos, videos, comments together with our prestigious media-partners, Radiomontecarlo, with live radio broadcasts of the interviews with the guests, and Ultrafragola, the web TV dedicated to design.

Elio Fiorucci is an aficionado of DesignTaleStudio events, in fact he took part to Design On Stage 2007 and to Grand Design Tour last autumn in Bologna. As last year, Fiorucci will be present at the inauguration on Wednesday 16.

As you can see in the video, last year Karim Rashid had a mind-blowing effect on our event at the Triennale, and w e expect the same from him again this year. Rashid will be present on Friday 18 at 7.00 p.m.

Also this year, Claudio Porcarelli, the photographer of the celebrities par excellence, will organize his photographic set inside our space for Design On Stage, in which he will immortalize the guests and the audience with his renowned ability for portraying photographs as art. Have a look at his interview from last year, with a small backstage of Sandra Bermudez’s session.

It is still possible to request a free invitation to Trascreativity, which allows you to take part in the events with Fiorucci, Rashid as well as other guests.