The Christmas break brought some wind of change to DesignTaleStudio.com. In fact, the web-site architecture has been radically renovated: a brand new home page opens on the main information section, targeted at corporate and product information with partially renewed graphics. The Blog and the Store are now managed as satellite mini-web-sites at the addresses blog.designtalestudio.it and store.designtalestudio.it.

The reason is quite clear. When we launched the site in march 2006, DTS project was still under construction and a blog seemed to us the right “platform” to gradually think about the final positioning and the communication identity of the brand. In the meantime, we created new products, organized two important events such as Design On Stage and The Grand Design Tour, and published our first general catalogue. After the Cersaie trade-fair, we understood that this first phase had come to an end: it was time to start a real corporate communication on and for DesignTaleStudio brand.

We would like to stress that the motivation behind the decision is not to reduce the blog. On the contrary. By placing it on a partially independent sub-site, and not on the main site, we have the opportunity to exploit the peculiarities of this web format to the maximum, to open it to outside influences and, at the same time, set it free from the urge of product focusing.

So, a hearty welcome to 2008 hoping that you’ll appreciate this decision.

Technorati Tags: blog, comunication, designtalestudio, web marketing

Pubblicato il 1 January 2008 da Alberto in News, Various | |