Last Friday the traditional pre-Cersaie meeting, which saw the participation of the entire sales force, took place. It was the perfect occasion to go over the company’s current position, to recap the marketing and communication strategies and, above all, to give the agents a preview of all the new products that will be launched during the trade-fair.

There was great excitement about Refin’s and DesignTaleStudio’s new products. Introduced as the equivalent of Ferrari for Fiat, DesignTaleStudio is confirming its role of fore-runner and innovator, also according to our sales force on the field, and is acting as the ideal foil for some cutting-edge projects, specifically in the bar and restaurant sector. Thanks to its new product ranges always on the quest for large size formats and aesthetic innovation, DesignTaleStudio ceramics also address the residential architecture featuring, without compromise, a modern and refined design.

Another hot topic discussed during the meeting was that of the “Made in Italy” identity. Refin and DesignTaleStudio will continue to be “100% Made In Italy”, therefore a long-term guarantee of quality and reliability. And, again, according to our sales staff, in such cases, the market seems to appreciate our decision.

We will have the opportunity to go into greater depth on these topics in subsequent posts; as for our new products…come and visit us at our stand at Cersaie in Pavillon 36 (B32 C 37) and you will see!

Pubblicato il 24 September 2007 da Carlo in Miscellaneous | 0 Commenti