Archive of the Category 'Uncategorized'

We are taking the occasion of the Blog Action Day, this year focusing on ecology issues, to start introducing a very important topic for DesignTaleStudio and for contemporary architecture in general: the theme of bio-building and of the adoption of eco-friendly materials as the cornerstones for design spaces.

As we well know, the environmental issue is (or should be) the focus of the world political agenda: just thinking back to the recent Nobel Peace Prize given to Al Gore and his campaign on the global warming and climatic shocks. In the ceramic industry, the “hottest” themes from an environmental point of view are energy consumptions, pollution and the extraction of raw materials. In recent years, all of the most important companies in the sector, and Refin was amongst the first ones, have obtained the important Ecolabel certification as “a guarantee of the steps taken forward towards raw materials selection, higher efficiency in the use of energy and water resources, considerable reduction of polluting releases as well as in the great increasing of material re-cycling processes”.

In this context, DesignTaleStudio wants to be the standard bearer of a new productive philosophy that, by reviving the craftsmanship values and the small scale production, tries to bring into question the immutable productive logic of the industry. In the same way as the concept of “Slow Food”, based on a culture consisting of quality, creativity and freshness opposed to the “barbarism” of fast/junk food, which, in recent years, has become key to the restaurant sector, we would like to become the spokesperson of a slow approach to design, conceived as research, experimentation and uniqueness. A basic approach for today’s market which has been invaded by Asian products of doubtful quality .

Ours is the relaxed pace of those who don’t need to hurry. “Rediscover the right measure, re-conquest the expert calmness of craftsmen. Substitute the noise of machines with the silence of paint brushes for a new concept of art, creativity, experimentation”: this is what our new Cersaie catalogue states and we believe these are the values to revive for a really sustainable, eco-friendly design.