Archive of the Category 'Behind the scenes'

We are at the threshold of Cersaie 2007, the most important ceramic and sanitary ware trade-fair in the world.

The DesignTaleStudio space (Pav. 36 - Stand C42), just behind that of our parent company, Refin (Pav. 36 - Stand B32), will focus on a completely new product collection, the “Tagli d’Autore”. New because of its size, look and destination of use, but still, manufactured using techniques of a craftsman and with a tendency geared towards the experimentation of new ceramic art languages. For the moment, you have to be content with just knowing the name of the collection as well as this sneak preview of the pages dedicated to the collection in the new catalogue: come back tomorrow morning on the blog and you will know (and see) everything.

As you already know, during the Cersaie week, DesignTaleStudio will also be present outside the fair, at the most important art galleries in the heart of Bologna, with The Grand Design Tour traveling exhibition organized by architect Laura Villani. Today, at 11.30 a.m. at the Palazzo Segni Masetti, the inaugural press conference will take place: if you wish to take part to the invitation only opening event on October 3 along with fashion-designer Elio Fiorucci, there is still time for you to fill in the form in the Contribute section.

Last Friday the traditional pre-Cersaie meeting, which saw the participation of the entire sales force, took place. It was the perfect occasion to go over the company’s current position, to recap the marketing and communication strategies and, above all, to give the agents a preview of all the new products that will be launched during the trade-fair.

There was great excitement about Refin’s and DesignTaleStudio’s new products. Introduced as the equivalent of Ferrari for Fiat, DesignTaleStudio is confirming its role of fore-runner and innovator, also according to our sales force on the field, and is acting as the ideal foil for some cutting-edge projects, specifically in the bar and restaurant sector. Thanks to its new product ranges always on the quest for large size formats and aesthetic innovation, DesignTaleStudio ceramics also address the residential architecture featuring, without compromise, a modern and refined design.

Another hot topic discussed during the meeting was that of the “Made in Italy” identity. Refin and DesignTaleStudio will continue to be “100% Made In Italy”, therefore a long-term guarantee of quality and reliability. And, again, according to our sales staff, in such cases, the market seems to appreciate our decision.

We will have the opportunity to go into greater depth on these topics in subsequent posts; as for our new products…come and visit us at our stand at Cersaie in Pavillon 36 (B32 C 37) and you will see!

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This short video is just a preview of a documentary film on DesignTaleStudio we are currently working on, a trip through the techniques and creativity of our ceramic art masters. Watching, yet again, the creation of a Parete Gold in the video has been a very emotional experience we immediately felt the need to share with you: never mind if the images on this clip are still “raw and crude”.

The filming has been carried out in our laboratory in Salvaterra and it shows our team at work with gold, clay and other powders to transform a porcelain stoneware slab in a real work of art: unique, irreproducible and authentic, in the wake of the great Italian ceramic tradition.

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Here is another preview of DesignTaleStudio documentary video we are currently working on. Our cameras have entered Ceramiche Refin laboratory to see our technicians at work during the creation of the Pareti d’Autore.

Just one day before the beginning of Design On Stage, event curator and designer Laura Villani speaks about the exhibition space.

The Design on Stage 2007 event taking place at the Triennale Museum during the Salone del Mobile trade-fair in Milan will, within a space planned with works of art mounted into the Pavillon facade, present the majesty of a place in constant motion where, every day, new stars bring to life the stage, that is also part salon, part photographic set and part location for a design exhibition.

Pareti d’Autore has been planned by prominent figures of the international elite, emanating from different artistic environments such as architecture, design, art, fashion and music. The extraordinary artists who designed the Pareti d’Autore created by DesignTaleStudio are Sandra Bermudez (art), Michele De Lucchi (design), Elio Fiorucci (fashion), Peter Halley (art), Romina Power (music) and Karim Rashid (design) each of whom will be, in turn, the protagonist of an audience introducing his/her creative world and posing for the set of Claudio Porcarelli, the renowned photographer to the celebrities who will be present with his entourage to realize an exhibition in progress that will create the portrait of the creative world of 2007 present at the Salone and present, in a book, his collection of photographs giving a panoramic view of the portraits gathered.

The show-casing space has, therefore, many different functions at the same time: première for the presentation of the Pareti d’Autore collection, photographic set where the audience is the direct spectator of the shoot, art exhibition to show the artists’ collections and the key concepts lying behind them. A place where the different art expressions can live together and where everyone can interact as an author, spectator, visitor or simply inter-actor among the different artistic currents involved.

The furnishing elements themselves offer an innovative perspective of the ceramic cladding, making it a real design surface, brilliant and seductive like a pure gold case. A constant commitment to design and project planning that saw me working on many different fronts: from the planning of the collection and of the Pavillon, to the event presenting the authors and the photographic work in progress.