Archive of April 2007

Just one day before the beginning of Design On Stage, event curator and designer Laura Villani speaks about the exhibition space.

The Design on Stage 2007 event taking place at the Triennale Museum during the Salone del Mobile trade-fair in Milan will, within a space planned with works of art mounted into the Pavillon facade, present the majesty of a place in constant motion where, every day, new stars bring to life the stage, that is also part salon, part photographic set and part location for a design exhibition.

Pareti d’Autore has been planned by prominent figures of the international elite, emanating from different artistic environments such as architecture, design, art, fashion and music. The extraordinary artists who designed the Pareti d’Autore created by DesignTaleStudio are Sandra Bermudez (art), Michele De Lucchi (design), Elio Fiorucci (fashion), Peter Halley (art), Romina Power (music) and Karim Rashid (design) each of whom will be, in turn, the protagonist of an audience introducing his/her creative world and posing for the set of Claudio Porcarelli, the renowned photographer to the celebrities who will be present with his entourage to realize an exhibition in progress that will create the portrait of the creative world of 2007 present at the Salone and present, in a book, his collection of photographs giving a panoramic view of the portraits gathered.

The show-casing space has, therefore, many different functions at the same time: première for the presentation of the Pareti d’Autore collection, photographic set where the audience is the direct spectator of the shoot, art exhibition to show the artists’ collections and the key concepts lying behind them. A place where the different art expressions can live together and where everyone can interact as an author, spectator, visitor or simply inter-actor among the different artistic currents involved.

The furnishing elements themselves offer an innovative perspective of the ceramic cladding, making it a real design surface, brilliant and seductive like a pure gold case. A constant commitment to design and project planning that saw me working on many different fronts: from the planning of the collection and of the Pavillon, to the event presenting the authors and the photographic work in progress.

Following the events with Elio Fiorucci, Michele De Lucchi and Karim Rashid, on Saturday 21st Design On Stage will host the minimalist American artist Peter Halley, who designed an original slab for DesignTaleStudio. Below you can see a detail of his original drawing characterized by the geometrical game between “cells” and “prisons”, that, in this case, represents the layout for the different material effects on the slab surface.

As with other days of Design On Stage event, there will be a cocktail from 6 p.m. and Peter will meet the registered guests and will comment with them on his artistic concept and his original creation for DesignTaleStudio. An interesting and “tempting” aspect of Saturday event will be the presence of other leading figures among the audience attracted by the outstanding caliber of Halley: Alessandro Mendini, Elio Fiorucci, Karim Rashid and Sandra Bermudez.

In order to obtain a free invitation to the cocktail with Peter Halley on Saturday, April 21, please fill in the registration form.

Technorati Tags: Peter Halley, Design On Stage, Milano, Triennale, Fuorisalone, Salone del Mobile, design, Refin, DesignTaleStudio, blogmilano

This is a detail of the original drawing for DesignTaleStudio designed by Karim Rashid, that will be presented this week during Design On Stage at the Triennale in Milan.

As you already know, Karim Rashid will be with us at the Triennale on Friday, April 20. From 6 p.m. on, Karim will share cocktails together with the registered guests, introduce his slab purposely created for DesignTaleStudio and speak about himself and his artistic career within the informal and friendly environment of Design On Stage. Of course, we will report on the day with interviews, pictures and videos in Designtalestudio.com blog, so stay tuned!

For those who haven’t already done it, it’s still possible to register to the cocktail with Karim Rashid on Friday, April 20. We would also like to communicate to the fans of the Egyptian-American designer that Karim himself will be present also on Saturday 21, among the audience attracted by Halley’s genius.

Technorati Tags: Karim Rashid, Design On Stage, Milano, Triennale, Fuorisalone, Salone del Mobile, design, Refin, DesignTaleStudio, blogmilano

We are honored to feature a post written by architect Paolo Cermasi about the booth he designed on behalf of Refin/DesignTaleStudio for the Coverings trade fair, beginning in Chicago on April, 17th.

The desert, a boundary of the human living and a metaphor of the mental abstraction, a nowhere-land for mystics, writers, artists and visionaries. “ Refin Ceramiche SpA “ installation, designed by Paolo Cermasi, is a small tribute to the extraordinary legacy of modern housing that a group of architects and designers built in the ’40 and ’50 in Palm Springs, California desert.

For 20 years, there has been experienced how the house could function in a very modern way within their environment. Amid volcanic boulders , in a fully mineral world, only steel, concrete, slate, glass and tiles could survive.

The desert demanded a new way of thinking how to live there. Fireplaces were called by winter nights, extensive fabric canopies were demanded for sun protection of the large tiled outdoors where people wanted to be when they were there. Under the massive flat roofs, wall divisions became thinner and fewer , making the houses transparent and weightless:

The western “desert architecture” opened the way to the most dominant character of the contemporany architectural research.

Technorati Tags: Chicago, Coverings, Paolo Cermasi, architecture, booth, stand, design, Refin, DesignTaleStudio

Just one week is missing until Design on Stage, one of the “coolest” events that you could ever visit during the Salone del Mobile exhibition in Milan! From April 18 to 23 at the Triennale in Milan the chance to meet your favourite designer in a surreal and glamourous setting, an Art Gallery built on the same Works exhibited: DesignTaleStudio’s Pareti d’Autore.

The guest list is complete and the calendar is set. The porcelain stoneware slabs that the guests have designed are now ready, and even if we can’t reveal anything about them, we are really hyped-up about the results. The works are signed by leading figures in the world of design , fashion and art such as Sandra Bermudez, Michele De Lucchi, Elio Fiorucci, Peter Halley, Romina Power, Karim Rashid. Different personalities from varying artistic backgrounds who, thanks to DesignTaleStudio, have found a “fil rouge”, a common artistic code. Being able to join different visions and methods of working has been exciting, always endeavoring to communicate the great creative potential of Pareti d’Autore. Each single artist, as you can well imagine, has given a personal interpretation of the project, perfectly summarizing his/her own personality on ceramic.

The event will be captured by Claudio Porcarelli, the famous photographer of the stars, who has been invited to take portraits of the guests (and not only). Therefore, the event will also be an exclusive photographic set, through which Porcarelli will give his personal view on the world of Design. During the event Claudio Porcarelli will create a “work in progress” in front of the audience, capturing the identity of the celebrities: the set will change every day creating a visual track of the guest stars present at the exhibition. As for the blog, we will tell you about Design on Stage adding live contents throughout the event and publishing interviews and images during the following weeks.

A real baptism of fire for DesignTaleStudio after the event held in September in Bologna: the Salone del Mobile exhibition in Milan, core of the design world for 6 days. Over the past few weeks we have been completely immersed in the organization of the event and to be honest, the stress level is high: yet seeing the evolution of Design On Stage day after day is really firing us up. The communication campaign was launched a few days ago and we already have one hundred registrations, mainly designers, students of architecture, many of them foreigners.

What are you expecting from Design On Stage and its guests? We invite you to leave your comments and of course… to register to the event if you haven’t done it yet, we are also waiting for you at the Triennale.