DesignTaleStudio is a project that has always lived in the mind of its founders but that was officially created in 2005. A synergy of creative flair and people who wish to abandon the rationale of the ceramic world to focus on other aspects: the evolution of the concepts of art, experimentation and innovation.
Even though DesignTaleStudio is acting within a company structure, it is not a closed organization. We love to call it “creative osmosis”: many different people crossing DesignTaleStudio leaving their own artistic impressions, with ideas, projects, suggestions. It’s not surprising then if the most interesting ideas come from creative personalities, apparently not connected with the ceramic world (perhaps, just like you).
Ceramic is the most unpredictable and perhaps the most “human” material in existence. It is the result of a special combination of water, earth and fire whose final outcome is never 100% predictable, as the way the different elements combine always foresees a percentage of chance. When talking about ceramic tiles and porcelain stoneware, people tend to concentrate on the technical aspect, that is to say, performance. We at DesignTaleStudio are the only ones who are interested in this percentage of unpredictable chance, an aesthetic experimentation generating something never seen before. The human element that characterizes our slabs not as mere “products” but as genuine works of art.
Craftmanship
DesignTaleStudio wants to revive the tradition of hand-made ceramic as a creative and experimentation. The artistic touch of individuals more than the efficiency of the production line.
The strength of a great group
Behind DesignTaleStudio lies the second biggest ceramic group in Europe. This means the opportunity to rely on the greatest know-how, excellent technical products and a reliable pre and post-selling service.
Beyond porcelain stoneware
In the traditional ceramic labs it’s difficult to find such a variety of raw materials: glass, gold, platinum... DesignTaleStudio is constantly looking for new combinations of materials that, thanks to our unconventional manufacturing techniques, can give porcelain stoneware a new personality.
From industry to art, and back
We at DesignTaleStudio aren’t afraid of talking about our slabs as genuine works of art. They are produced in a limited number of pieces and they are the fruit of the constant desire of challenging the bias associated with ceramic, and creating a new and unique language; we try and impose trends not follow them.
DesignTaleStudio in collaboration with
Elio Fiorucci opened his famous store in Galleria Passarella in Milan in 1967. His fashion in movement, in progress, constantly in search of new materials, fulfils the needs of young people also thanks “to his autonomous and all-around image that refuses to be bound by geographical boundaries and any or any tag that would categorize him as having one kind of genre”. In the 80’s many different personalized marketing strategies epitomized the Fiorucci brand as a synonym for creativity in image communication.
The architectural designs of Michele De Lucchi have been mainly for office buildings, furnishing elements and corporate image. Among his clients, Olivetti, Philips, Siemens, Vitra, NTT, Deutsche Bank, Enel, Telecom Italia, Artemide, Piaggio. He was a prominent figure in movements such as Cavart, Alchymia and Memphis during the period of radical architecture and in 1990 he set up Produzione Privata, a small-scale concern through which he, unsolicited by clients, designs products made using artisan techniques and crafts. His works are exhibited in the most important design museums in Europe, USA and Japan.
Karim Rashid is a leading figure in the fields of product, interior design, fashion, furniture, lighting and art and his poetics is part of the global cultural scene. To date he has had some 2000 objects put into production for an impressive array of clients from Alessi to Georg Jensen, Umbra to Prada, Miyake to Method . His work is in the permanent collections of 14 Museums worldwide including MoMA.
Peter Halley’s geometric paintings engaged in a play of relationships between "prisons" and "cells” reflect the rapidly increasing geometricization of social space in the world in which we all live. Halley has had museum exhibitions in America and Europe and his works are exhibited in many museums including the Whitney Museum of American Art, the Solomon R. Guggenheim Museum and the Museum of Contemporary Art in Tokyo. He has lectured at university and he has worked as a art critic and for ten years as well as published the important cultural magazine index magazine.
Sandra Bermudez’s work - photographer and multi-media artist from Colombia - delves into gender and sexual issues. In particular, using self-portraits and close-ups, she explores the theme of female body and its private (“I look at me”) and public (“The others, especially men, look at me”) spheres. She has exhibited her works internationally, especially in America.
Lucio Dalla has made the fusion of genres his very stylistic and creative creed. A musician always on the edge of pop, jazz and classical, he is the author and interpreter of some of the most profound songs in the history of Italian music. With the passing of time he has increased his repertoire, and now concentrates on composing operas and film music scores, the conception of television programmes, and writing narratives. For years he was custodian at the No Code Gallery in his native Bologna, a space which the benchmark for contemporary and avant-garde art.
Romina Power is an all-around artist who finds her creative freedom only through the diverse expressions of art. After having enjoyed a successful career as a singer and artist and presented several TV programmes in Italy, Romina has consolidated her painting activity characterized by a marked and lively style. Recently she has realized her first feature film and an autobiographic book entitled “Cercando mio padre”.
After many years as photo-reporter, Claudio Porcarelli has become the photographer of the stars par excellence. His shots, present on more than six-hundred magazine covers, depict the world of cinema and showbiz since the 90’s, both from a public and private point of view. In 1999 he won the “Golden Mamija Award”. Recently his works have been the centre piece of the solo exhibitions “Famosi” (Milan, 2001) and “Soul Portraits” (Venice, 2003) from which two homonym books have been published.
