Design On Stage: architect Laura Villani and the project for the exhibition space

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Just one day before the beginning of Design On Stage, event curator and designer Laura Villani speaks about the exhibition space.

The Design on Stage 2007 event taking place at the Triennale Museum during the Salone del Mobile trade-fair in Milan will, within a space planned with works of art mounted into the Pavillon facade, present the majesty of a place in constant motion where, every day, new stars bring to life the stage, that is also part salon, part photographic set and part location for a design exhibition.

Pareti d’Autore has been planned by prominent figures of the international elite, emanating from different artistic environments such as architecture, design, art, fashion and music. The extraordinary artists who designed the Pareti d’Autore created by DesignTaleStudio are Sandra Bermudez (art), Michele De Lucchi (design), Elio Fiorucci (fashion), Peter Halley (art), Romina Power (music) and Karim Rashid (design) each of whom will be, in turn, the protagonist of an audience introducing his/her creative world and posing for the set of Claudio Porcarelli, the renowned photographer to the celebrities who will be present with his entourage to realize an exhibition in progress that will create the portrait of the creative world of 2007 present at the Salone and present, in a book, his collection of photographs giving a panoramic view of the portraits gathered.

The show-casing space has, therefore, many different functions at the same time: première for the presentation of the Pareti d’Autore collection, photographic set where the audience is the direct spectator of the shoot, art exhibition to show the artists’ collections and the key concepts lying behind them. A place where the different art expressions can live together and where everyone can interact as an author, spectator, visitor or simply inter-actor among the different artistic currents involved.

The furnishing elements themselves offer an innovative perspective of the ceramic cladding, making it a real design surface, brilliant and seductive like a pure gold case. A constant commitment to design and project planning that saw me working on many different fronts: from the planning of the collection and of the Pavillon, to the event presenting the authors and the photographic work in progress.


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